Unmetric recently analyzed the social media efforts of popular candy brands during August and September of this year, and discovered some interesting insights into what’s working and what’s not for confectionery companies online.
Some highlights:
► Women make up the majority of candy brand fans online. (i.e. Nestlé Crunch has three female fans for every male).
► Kit Kat is the preferred candy among young people, with 67% of fans younger than 21.
► Hershey’s is the most talkative candy on Facebook, posting almost twice as often as the next closest brand.
► M&M’s does the best to engage users.