Bazooka Bubble Gum is partnering with New York’s Birch Coffee for the "Cup of Joe" coffee collaboration, celebrating the confectionery brand's 75th Anniversary.

Beginning Nov. 7 and running through the holiday season, Birch Coffee locations will offer a limited-edition "Classic Cup of Joe'' coffee blend, packaged in Bazooka's iconic red, white and blue graphics. It’ll be available for purchase in-store and online.

Additionally, paying homage to the quintessential comic prize program, customers can redeem Bazooka Comics for a free cup of coffee in all 10 Birch Coffee House locations Nov. 7-21. Customers can also see and engage with Bazooka Joe as he comes to life at Birch Coffee locations through a variety of visual displays during the campaign period.

"We wanted to culminate our year-long birthday celebration with an event in New York City where Bazooka was started and our headquarters still is today," says Rebecca Silberfarb, VP brand marketing, Bazooka Candy Brands. "Birch Coffee and Bazooka Bubble Gum share a mutual respect for the classics, and this partnership offers customers a chance to rediscover our legacy while getting a taste of our future with this combination of the two ‘Joe's.’”

"Our whole brand concept is based on the simpler things in life — a cup of coffee and a good conversation,” added Jeremy Lyman of Birch Coffee. “What better way to do that than to collaborate with an iconic brand like Bazooka and have customers enjoy the classics in life: a cup of Joe, and a Joe comic."