Ferrara introduces AR experience with Sony's Ghostbusters
Players can “hunt” ghosts around their homes.
Ferrara is working with Sony Pictures Home Entertainment to launch the company’s first augmented reality (AR) experience featuring the Ghostbusters franchise.
With families seeking new ways to enjoy their annual trick-or-treating tradition and “hunt” for candy, Ferrara knew who to call. The company collaborated with Sony Pictures, home of the Ghostbusters franchise, to develop “Haunted Candy Hunt,” a ghost-hunting AR game.