More than half of American consumers say they trust the Fairtrade label, new findings by research firms Globescan and Atlantic 57 reveal.
Certifying organization Fairtrade America partnered with the research firms to explore consumer attitudes and perceptions around product labels. They found that 55 percent of consumers put trust into the Fairtrade label, while consumers ages 25-44 reported even higher levels of trust, approaching 66 percent.