Sour Patch Kids, IT’SUGAR launch branded store in NYC
Store offers Sweets Bar, limited-edition merchandise.
In celebration of its 35th anniversary, the Sour Patch Kids brand has opened the first Sour Patch Kids store in New York City.
Situated between New York University’s Washington Square campus and the SoHo Shopping district, the store is a permanent location operated by specialty candy retailer IT’SUGAR.