The Whatchamacallit brand is asking fans to name a new candy bar for a chance to win $5,000.
Launched in 1978 by The Hershey Co., it chose “Whatchamacallit” from a list of nearly 100 names. The original candy bars were made of peanut butter crisp coated in a thin layer of chocolate, but nine years after the launch, the formula was modified to include chocolate, caramel and peanut-flavored crisps.