Perfetti Van Melle USA, Inc. is launching the first soft gummy products in the U.S. under the Fruit-tella brand, which has strong roots in Europe.
Fruit-tella Soft Gummies have real fruit puree as the No. 1 ingredient and are made with pectin instead of gelatin. Available in Strawberry & Raspberry and Peach & Mango varieties, each gummy has a playful fruit character shape.