Mike and Ike becomes official candy partner for the Dignitas Fortnite Collective
Candy brand will sponsor fan-focused content.
Dignitas, the esports vertical of New Meta Entertainment, Inc., had announced that the Mike and Ike brand will become the Official Candy Partner of Dignitas Fortnite, marking the first Fortnite-focused partnership for Dignitas.
"Mike and Ike candies are a fruity, chewy staple for gamers of all ages," said Deb Turoczy, senior manager consumer engagement, Just Born Quality Confections. "We are excited to be the Official Candy Partner of Dignitas Fortnite and continue to strengthen and grow our presence in the gaming and esports community."