Scharffen Berger rebrands, expands portfolio and leadership team
Plans to renew the brand began when it returned to private ownership in 2020.
For the first time in its 25 year history, SCHARFFEN BERGER Chocolate Maker is unveiling a major brand overhaul, designed to reflect the farm-to-bar process and position the company for future growth.
While the rebrand will be the most visible of the changes, SCHARFFEN BERGER has been making enhancements behind the scenes to ensure manufacturing, operations, innovation, marketing, sales and company leadership are aligned and prepared to take the brand into its next quarter century of success.