Mars Wrigley has released updated C-store recommendations to help retailers drive confectionery sales.
“C-stores will always be a crucial component for shoppers and the candy aisle will continue to be a main source for purchases,” says Jim Dodge, VP of Convenience at Mars Wrigley. “Mars Wrigley Confectionery‘s new Path to Purchase strategy and best-in-class shelving were created to help retailers connect the right products and create an engaging environment for every shopper who enters the c-store. We’ve already seen great success testing our recommendations with retailers, including a large national c-store retailer, and are excited to introduce this strategy to more c-store retailers nationwide.”