Parents plan to have safe, fun Halloween amid COVID-19 pandemic, polls find
Data from NCA, Morning Consult, The Harris Poll highlights interest in Halloween celebrations.
Nearly two-thirds of adults will find creative, fun and safe ways to celebrate Halloween this year, according to new research from the National Confectioners Association (NCA) and Morning Consult.
Americans are looking forward to Halloween to add some normalcy and joy to what has been a very serious and uncertain time. In a poll conducted by The Harris Poll on behalf of NCA, 74 percent of Millennial moms and young parents say Halloween is more important than ever this year.