Yowie Group has debuted its “Fill Baskets and Hearts with Yowie” Easter campaign. 

The company aims to bring loved ones together by offering a collection of free, Easter-themed activities featuring sweets, homemade gifts, engaging activities and fun educational experiences.

“At Yowie, we pride ourselves on being a resource to parents as they plan family-friendly festivities that lead up to Easter weekend as well as on the actual holiday,” said Yowie Group Global CMO Cynthia Thayer. “Fans in U.S. and Australia will delight in making homemade Yowie-themed crafts and creating tasty Yowie treats. We hope these Easter-inspired Yowie activities fill hearts, homes and baskets during this special time of celebration.”

This Easter, fans can try a new recipe featuring a Yowie Surprise-Inside Chocolate Egg. Children can also decorate with Yowie-themed cut-out Easter eggs decorated with Yowie’s colorful foil and animal collectibles. 

What are some other ways to celebrate Easter with Yowie? 

• Hide & Seek – Find Your Yowie Treat
• Easter Treatsters with Yowie
• DIY Easter Basket
• Cuddle up with a Bunny Cup
• Make a Handmade Yowie Easter Card

“Yowie is the smart treat to surprise children with this Easter,” Thayer said. “Not only do kids get to eat delicious chocolate, but they get to learn about endangered wildlife and enjoy playtime with their limited-edition collectible figurines. Families and friends who gift Yowie surprise-inside chocolate eggs feel good about gifting Yowie because they’re gifting a guilt-free, smart treat that inspires both learning and playtime.”