There’s no better time than now for a pop of brightness, and that’s the idea at the center of the newDum-Dums lollipops advertising campaign.
In a series of animated stories designed to delight, Smith Brothers Advertising Agency has introduced a new tagline for the 95-year-old brand, ‘Make Life Pop.’ The line is a play on words that leverages research conducted by Smith Brothers that found that consumers love Dum-Dums because the candy can brighten every day.