Red, brown, yellow, or green? That’s code for Ritter Sport’s marzipan, butter biscuit, cornflakes, and whole almond varieties. But whether consumers decide to pick by color or flavor, chances are they won’t be disappointed. Moreover, for the past century, the company’s continued success proves it will have no trouble keeping customers happy for years to come.
Alfred Ritter GmbH & Co. KG is celebrating a centennial of serving up chocolate, this year.
Founded in 1912 by husband and wife duo Alfred Eugen Ritter and Clara Ritter, the German chocolate company is known today for its unique chocolate squares.
“We always maintain our identity as the square bar in everything we do,” says Elek Schneider, regional market development manager, USA.
But Ritter wasn’t always tied to its trademark shape. The past century has brought changes to the company which has become for many a global chocolate icon. For one thing, it didn’t start making those signature squares until 1932.
And, despite the fact that Ritter Sport is a present-day chocolate mogul, a century of chocolate-making encompasses a past rich with memories.
“One hundred years means history and maintaining a tradition,” says Schneider.