Werther’s Original marketing campaign aims to inspire ‘bliss’
Two TV spots set to begin airing Aug. 12.
Werther's Original is launching a new marketing campaign the brand hopes will inspire caramel lovers to enjoy "a little piece of bliss."
A commercial spot kicking off the Bliss campaign includes a new custom song and features a variety of products from the Werther's Original portfolio that demonstrates for consumers the ways Werther's can be enjoyed. The commercial is also designed to be more diverse and inclusive of all Werther's consumers.