Perfetti Van Melle names Craig Cuchra as marketing VP for U.S., Canada
Cuchra will oversee marketing for all candy, gum, mint brands in U.S., Canada portfolios.
Perfetti Van Melle has named Craig Cuchra as v.p., marketing, for Perfetti Van Melle U.S. and Canada, effective March 1.
Cuchra started his career with Perfetti Van Melle 15 years ago, with several roles in U.S. marketing. For the last six years, he’s served in Perfetti Van Melle’s Amsterdam headquarters, most recently as the international category director for refreshment.