World's largest confectionery fair setting for innovation, extrapolation, differentiation.
While walking the brightly lit halls of Koelnmesse, it becomes clear why thousands of visitors return to the sprawling exhibition center and Cologne, Germany, each year for ISM, the world’s largest trade fair for finished confections and snacks.
The show strikes a balance between old and new, tradition and innovation — just like Cologne, its 2,000-year-old yet still modern host city.