M&M'S sure knows how to party — as if that was ever up for debate. The brand's been going strong since 1941, and this year, it's kicking the celebration up a notch.
To celebrate its 75th birthday, the chocolate brand is launching the biggest marketing campaign in its history, "Celebrate with M." It's a year-long marketing bash that will feature star-studded events, product innovation, music collaborations, and unexpected partnerships meant to cement the brand's place in pop culture history.