Today, slightly more than a third of U.S. consumers have little or no awareness about genetically modified organisms (GMOs), a significant improvement from 2013, when more than half fell into that category, reports The NPD Group, a Port Washington, N.Y.-based global information company.
But as awareness grows, so does concern. The NPD Group’s research reveals that as more consumers recognize that GMOs have benefits in producing better and more resilient crops, such awareness comes with worries about consuming GMOs. As a result, GMOs have become the fastest growing food additive concern, NPD Group says.