KitKat brand giving iconic slogan a break to mark 85th anniversary
Campaign includes social media contest for fans to generate soundalike slogans.
KitKat is giving its iconic slogan, “Have a break, have a KitKat,” a 10-day rest as part of a campaign honoring the brand’s 85th anniversary.
Created by Wunderman Thompson, the campaign also includes a social media competition to help people mark the occasion. Wunderman Thompson will introduce #ABreakForHaveABreak across social channels, giving KitKat fans 10 days to come up with the best soundalike lines.