GODIVA introduces campaign to support push into food, drug, mass channels
Brand aims to make chocolate products more accessible.
GODIVA has introduced a new global advertising campaign, titled "That's The Wonder of GODIVA," that includes a series of whimsical digital vignettes highlighting its portfolio of offerings.
Created by TracyLocke, the campaign aims to raise awareness of GODIVA's national availability in food, drug, grocery and mass retailers, and serves as a continuation of the brand's expansion in the consumer-packaged goods and premium chocolate categories. In North America, the brand is investing over $5 million on the new ad campaign.