SweeTARTS is partnering with Council of Fashion Designers of America designer Christian Siriano in celebration of its "Be Both" campaign.
Siriano designed a custom couture look inspired by the brand, which celebrates the freedom to be "more than one thing." He used the SweeTARTS Original and Mini Chewy products as inspiration and chose a textured stretch crepe fabric that is soft, but also gives a sense of structure for the suiting. The fringe was inspired by SweeTARTS Ropes, adding some movement and drama to the dress. The overall inspiration of the look embodies the "Be Both" ethos that the brand has adopted.