Brand also launches "I'm Just Gonna Be Me” single, music video.
For the first time in a decade, M&M'S is expanding its crew with the introduction of a new character and spokescandy – Purple.
Designed to represent acceptance and inclusivity, M&M’S newest member is known for her earnest self-expression. Keen self-awareness, authenticity and confidence are the driving forces behind Purple's charm and quirky nature. She joins the legendary cast of M&M'S characters, who were given a refresh with updated looks and more nuanced personalities in January.