Chocolate reigns as most beloved treat among the retailer's customers.
Rite Aid has released new findings on consumers’ favorite trick-or-treating novelties and seasonal shopping habits.
The company explored last season’s sales data to uncover insights around how Americans prepare for Halloween night. Last year, Rite Aid sold more than 2.8 million pounds of candy. By examining these candy purchases, Rite Aid has debunked some of the most popular candy debates.