search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • PRODUCTS
    • CHOCOLATE
    • NEW PRODUCTS
    • GUMS & MINTS
    • GUMMIES & JELLIES
    • HARD CANDY
    • LICORICE
    • NOVELTY CANDY
    • CANNABIS CANDY
    • FRUIT & NUT CANDY
  • INGREDIENTS
    • SWEETENERS
    • FLAVORS & COLORS
    • CHOCOLATE INGREDIENTS
    • FRUITS & NUTS
    • NUTRITIONAL
    • FUNCTIONAL
  • EQUIPMENT
    • PROCESSING
    • PACKAGING
  • EXCLUSIVES
    • GLOBAL TOP 100
      • SUBMIT YOUR COMPANY
    • SWEET 60
    • STATE OF THE INDUSTRY
    • RETAILERS
    • MANUFACTURERS
  • TRENDS
    • SUSTAINABILITY
    • BETTER-FOR-YOU
    • SUGAR-FREE
    • VEGAN
  • DIRECTORY
  • MORE
    • BLOG
    • ENEWSLETTER
    • VIDEOS
    • PODCASTS
    • STORE
    • WEBINARS
    • CONTACT
      • CONNECT
    • ADVERTISE
    • EVENTS
      • Sweets & Snacks Expo
  • Back to SFWB
Candy IndustryCandy ProductsCandy Industry TrendsNew Candy ProductsNovelty CandiesCandy Industry News

Nerds Candy aligns with Dungeons & Dragons for epic collab

Nerds Gummy Clusters launches limited-edition packaging unlocking an immersive D&D collaboration.

Nerds DD
September 1, 2021

Roll for initiative… because Nerds is officially unleashing an epic collab with the most recognizable fantasy touchstone in the gaming world: Dungeons & Dragons. 

The pair is joining forces for the first time ever to launch the new limited-edition Nerds Gummy Clusters and Rainbow Nerds Theater Box packaging, featuring a team of new D&D-inspired Nerds characters.

"Nerds encourages everyone to celebrate how we're all better together, a philosophy shared with the legendary Dungeons & Dragons," said Joey Rath, Brand Manager for Nerds Candy at Ferrara. "We're excited for fans to get their hands on this partnership's collectable packaging, unleash their imaginations and embark on a Nerds-themed D&D journey while snacking on their favorite candy pieces." 

Unlock exclusive D&D gaming experience: Restoring Harmony

Starting Sept. 1 through Dec. 2021, fans who purchase Nerds Gummy Clusters or Rainbow Nerds Theater Box D&D packaging can upload their receipt to nerdscandy.com/dnd to enter the legendary world of Dungeons & Dragons and join an exclusive campaign called Restoring Harmony. 

After uploading the first receipt, fans will gain access to a single PDF adventure and character sheet that can be run in under an hour by a Dungeon Master and one player taking on the role of a Nerds character starting at level one.

Restoring Harmony features the six different Nerds characters, each representing a different type of Nerds personality: Curiosity, Creativity, Spontaneity, Deep Thinking, Logic and Humor. And this time, each will be transformed into iconic Dungeons & Dragons classes.

Uploading more receipts will give access to more Nerds character sheets and adventures, and, after all six have been played, fans' seventh upload will unlock the final adventure with the entire party at third level which concludes the Restoring Harmony story. 

The sweet adventures focus on each of the Nerds characters and how they join forces and become better together. They are perfectly family-friendly and easy-to-start for Nerds fans new to Dungeons & Dragons.

"I can personally say my D&D sessions are better together with Nerds candy at the table. We are thrilled to partner with Nerds on their new packaging and the release of seven custom mini D&D adventures," said Shelly Mazzanoble, Brand Manager for Dungeons & Dragons. "The Nerds brand strongly celebrates individuality and the idea that we can be better together, like a D&D party, and we couldn't think of a better ally to help spread the importance of those qualities." 

Nerds Gummy Clusters and Rainbow Nerds Theater Box D&D packaging will also give fans the chance to win a D&D prize pack through the Restoring Harmony sweepstakes running from Sept. 1 through Dec. 2021. 

Fans will qualify for a chance to win several prizes including the D&D Starter Set, D&D Essentials Kit, Players Handbook, Monster Manual, and Dungeon Master's Guide. Entries must be 13+ and reside in an eligible country, no purchase necessary. 

Nerds and D&D lovers alike can head here for the full info!

Nerds Gummy Clusters availability

Nerds Gummy Clusters and Rainbow Nerds Theater Box limited-edition D&D packaging will be available at mass, grocery, drug and convenience stores nationwide in September, as well as online through e-commerce partners; MSRP of $0.99 to $3.99.

To find a retailer near you and to learn more about the Nerds product portfolio, visit www.nerdscandy.com. 

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Snack Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Snack Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Bakery Products

 

More Videos


Get Connected!

FACEBOOK x YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!


Related Articles

  • Nerds Slurpee

    7-Eleven introduces NERDS candy-flavored Slurpees

    See More
  • sour big chewy nerds

    Sour Big Chewy Nerds

    See More
  • Fun Friday: Bear breaks into car for candy, Popchips + JetBlue collab, Philadelphia Cream Cheese + Philly haters

    Fun Friday: Bear breaks into car for candy, Popchips + JetBlue collab, Philadelphia Cream Cheese + Philly haters

    See More

Related Products

See More Products
  • Chocolates and Confections: Formula, Theory, and Technique for the Artisan Confectioner, 2E

  • Dairy Ingredients for Food Processing

  • ready to eat

    Ready-to-Eat Snacks: Emerging Technologies for Production and Safety

See More Products

Events

View AllSubmit An Event
  • January 29, 2026

    Consumer Insights: Better-for-You Candy Trends and Challenges

    On-Demand Consumers are often caught between the desire for healthier options and the need to indulge. Better-for-you options can offer indulgence, but in a healthier format. This webinar will examine variables factoring into nutritionally improved candy sales, including ingredient formulation, label claims, and the role of non-traditional sweeteners.
  • May 28, 2026

    Doing Better with Bread: BFY Trends and Tips

    On-Demand In this exclusive SF&WB webinar, attendees will learn what they need to know and apply in their operations to increase their chances of capitalizing on (and profiting from) BFY bread.  A group of experts will lay out what’s driving consumer preferences, ingredient trends, and what else plays into purchase decisions, empowering producers to develop products that fit the bill.
View AllSubmit An Event

Related Directories

  • Candy Dynamics

    Candy Dynamics Inc., founded as Family Sweets, created the Toxic Waste® brand in 2001. Known for its intensely sour candies, like Toxic Waste® Hazardously Sour Candy® and Slime Licker®, the brand's global popularity surged with viral success on social media, expanding into a range of sour treats worldwide.
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing