M&M’sand Smarties would be virtually unrecognizable without it, and sans this one tiny aspect of candy, you wouldn’t be able to tell what flavor gummy bear or jelly bean you just popped into your mouth.
Color — it’s everything. With more products emerging in different shades and dyes, color continues to be one of the most crucial aspects of a piece of candy. At the same time, it’s becoming one of the most controversial.