Most consumers would pay more for food products that provide comprehensive nutrition and manufacturing information, reveals a July study by Label Insight, a firm that collects and analyzes food label data.
In its 2016 Transparency ROI Study, Label Insight says 73 percent of 2,021 consumers surveyed would pay a premium for products that offer complete transparency in a variety of areas, including certifications, ingredients lists, nutritional breakdowns, allergens lists, and information on how products are sourced, produced and handled.