Editor's note: Below Jeannette O’Brien, VP, GNT USA, offers some advice for companies looking for clean-label options for vibrant blues.
Blue is big in 2020 – and with good reason. Vibrant blues can give confectionery that all-important Instagrammable edge, while more subtle shades offer a soothing choice that is perfectly suited to these challenging times.
However, with consumer acceptance of artificial food dyes continuing to decline, using a clean-label alternative is essential. As a result, the food industry is turning increasingly to a particular species of microalgae known as spirulina. Phycocyanin, the high-value component obtained from spirulina, is the only naturally derived blue available to the food and beverage industry.