"The strategic decision to build a manufacturing facility in North America is of great importance to the HARIBO Group, and we are thrilled to take this next important step in the process," said Hans Guido Riegel, managing partner of the HARIBO Group. "HARIBO is the fastest growing confectionery brand in the U.S., and our production facility will support continued long-term growth while also allowing us to be part of the Pleasant Prairie community. Our customers and consumers in the U.S. expect us to deliver the HARIBO products they love quickly and reliably. With the new plant we are living up to this responsibility."