Mars Chocolate North America has announced plans to open a new store — for about two weeks.
The company is planning to open its first-ever temporary M&M’s Worldon Main Street in its hometown of Hackettstown, N.J.
The pilot store will be open Oct. 16-31, and will feature many of the same fixtures and merchandise fans can find in the flagship M&M’S World stores in New York, Las Vegas, Orlando, and London.
Mars is also developing special merchandise featuring a “Made in Hackettstown” logo in partnership with Abilities, a state
“We’re extremely proud to call Hackettstown home,” says Debra A. Sandler, president of Mars Chocolate North America. “The communities where we live and work are as much a part of our identity as the products we make.”