After the COVID-19 pandemic prompted the cancelation of last year’s event, the 2021 Sweets & Snacks Expo is set for June 23-25 at the Indiana Convention Center in Indianapolis.

As of early June, 460 confectionery and snack exhibitors had registered for the event. More than 80 exhibitors had registered for the first Supplier Showcase, which is designed to help confectionery and snack suppliers connect with potential and existing customers.

Returning is Destination Retail, where visitors can learn how retailers are using technology and innovative merchandising to create a better in-store experience and how the power of occasions supports a year-round seasonal business.

The National Confectioners Association has also developed three tracks for its educational programming: Consumer & Shopper Trends, Retail & Category Trends and Business Disruptions. More than 20 educational sessions led by industry experts are planned.

Below is a look at some of the non-chocolate products we are most excited to see at the show, listed alphabetically by company name. Don’t forget to check out our companion list, “23 chocolate products we’re excited to see at the 2021 Sweets & Snacks Expo.

Adams & Brooks, Inc.

San Bernardino, Calif. / (800) 999-9808 /
Booth: 11102

Coffee Kona candy







Coffee Rio Kona Blend
Coffee Rio Kona Blend Coffee Candy is made with real coffee and real cream. It includes 10% Kona Blend Coffee.
S.R.P. (9 oz.): $3.49

Cow Tales Mermaid pops







Cow Tales Unicorn Pops
These twisty hard candy pops are vanilla and caramel flavored, just like the iconic chewy caramel treat. Each box, which can be merchandised as a standup counter or a laydown count goods box, contains 24 pops.
S.R.P. (0.75 oz.): $1.49

Twirl Pop Mermaids
Three mermaid characters are available in every 12-ct. display of these grape-flavored lollipops. 
S.R.P. (1 oz.): $0.99








Adams & Brooks has refreshed the graphics for its PNuttles Butter Toffee Coated Snack Mixes. The new packaging features a reclosable zipper for responsible snacking. PNuttles are available in six varieties: Butter Toffee Peanut, Plus Chocolate, Sweet & Spicy, Sweet & Salty, Butter Toffee Sunflower Kernels and Butter Toffee Mixed Nuts.
S.R.P.: $2.49

Whirly Pop Wishes







Whirly Pop Wishes
These brightly-colored lollipops have a fruit punch flavor. They’re available with eight different “wishes” in each box, including “Hello Beautiful,” “Choose Kind,” “Girl Power,” “Made for More,” “You Got This,” “You’re So Fire,” “You Do You” and “Live Fearless.” They’re perfect for brightening someone's day and offer encouragement or motivation
S.R.P. (1.5 oz.): $2.99


Albanese Confectionery Group, Inc.

Merrillville, Ind. / (219) 942-1877 /
Booth: 12323, 12324

Albanese Ultimate 8







Ultimate 8 Flavor Gummi Bears
Albanese World’s Best Ultimate 8 Flavor Gummi Bears have elevated the tasting experience by using its signature texture and innovative flavors. These gluten-free, fat-free gummies are made with natural flavors and colors from real fruits and vegetables. They’re also low in sodium. Included flavors are Alphonso Mango, Amity Raspberry, Asian Pear, Black Currant, Blood Orange, Crimson Cranberry, Fuji Apple and Queen Pineapple. The Ultimate 8 Flavor Gummi Bears won the 2020 NEXTY Consumer Choice Award for the Food & Beverage category, and won the Buyer’s Choice Award at the 2020 ECRM for the Best Non-Chocolate Category. 
S.R.P. (7.75 oz.): $2.99-$3.49


Atkinson Candy Co.

Lufkin, Texas / (936) 639-2333 /
Booth: 11724

Mary Jane chews







Mary Jane Molasses Caramel Chews
Mary Jane Molasses Caramel Chews are back and better than ever. Building on its experience of hand-crafting peanut butter candies, Atkinson kept the nostalgic flavor profile of peanut butter and molasses but updated packaging and pack sizes. Individually wrapped in easy-open pieces, they’re manufactured in an SQF-certified facility with U.S. distribution.
S.R.P. (3-oz. peg bag): $1.99


Candy People, LLC

Los Angeles / (310) 980-9228 /
Booth: 21556








These organic and vegan gummy bears are named after popular destinations in the Los Angeles area. VegoBears’ flavors come from real fruits and berries, and their natural colors are derived from fruits and veggies such as carrot, apple, and pumpkin. VegoBears are made without high fructose corn syrup, GMOs and trans fats.
VegoBears are available in the following varieties: 

  • Santa Monica: Packed in a 4-oz. bag, this sweet mix features gummy bears in Banana, Pineapple and Strawberry flavors.
  • Venice Beach: Packed in a 4-oz. bag, this sour mix features gummy bears in Lemon, Apple and Pineapple flavors.
  • Malibu: Packed in a 3.5-oz. bag, these foamy gummy bears are available in Cherry and Raspberry flavors.

S.R.P.: $4.99



Louisville, Ky. / (502) 893-3626 /
Booth: 21728

Baby Shark Fanimation







Pinkfong “Baby Shark” Fanimation Fan
Baby Shark is the latest addition to CandyRific’s growing Fanimation Fans offerings. CandyRific’s technology allows fans to have an animated LED show in their hands. These cool candy novelty fans change due to the light turning on and off as they spin. The Baby Shark Fanimation Fan comes with 0.35 oz. of Jelly Belly organic jelly beans.  
S.R.P.: $5.99                     


Candy Treasure LLC

Lebanon, N.J. / (201) 678-9300 /
Booth: 12306

Bearied Treasure







Bearied Treasure Gummies
Bearied Treasure features a collectible toy and gummy candy packaged in character-shaped containers. Two toy collections are available: Shark Camp and Unicorns and Narwhals.
S.R.P.: $1.99


Doscher’s Candy Co.

Cincinnati, Ohio / (513) 381-8656 /
Booth: 21154

Sour Buttons







Candy Buttons Sours
The classic candy buttons have gotten a sour remix. Included flavors are Watermelon, Blue Raspberry and Sour Apple. They’re available in single strips 24-count, 1-oz. peg bags and 12-unit clip strips.
S.R.P.: $1.49 - $1.79


Ferrero USA, Inc.

Parsippany, N.J. / (732) 584-4700 /
Booth: 11706

Tic Tac Tropical Adventure







Tic Tac Tropical Adventure
Tic Tac Tropical Adventure features four fruity flavors: Pineapple, Mango, Banana and Passion fruit. It will be available in single and bottle packs nationwide starting January 2022.
S.R.P.: Single pack, $1.49; bottle, $3.59

Tic Tac Gentle Messages







Tic Tac Gentle Messages
This January, Tic Tac will launch limited-edition “Gentle Messages” packs to encourage consumers to engage in fun activities and make moments of connection. Consumers can submit a photo via hashtag showcasing how Tic Tac inspired a new moment of confidence and connection for a chance to win fun Tic Tac-branded merchandise. Tic Tac Gentle Messages will be available in Freshmint, Orange and Fruit Adventure flavors.
S.R.P.: Single pack, $1.49; bottle, $3.59

Tic Tac Naughty or Nice







Tic Tac Naughty or Nice
Tic Tac Naughty or Nice features two flavors that tap into the tradition of Santa’s ‘Naughty or Nice’ list! Available for the 2021 holiday season, the naughty pack will feature a Sinfully Cinnamon flavor and the nice pack will feature a Jolly Candy Cane flavor.
S.R.P.: Single pack, $1; bottle pack, $3


Gerrit J. Verburg Co.

Fenton, Mich. / (810) 750-9779 /
Booth: 22328

Mini Chicles







Gerrit Mini-Mini Chicles
These crunchy coated gum pieces are available in a fruity variety and a sugar-free minty variety.
S.R.P. (0.69 oz.): $0.99-$1.29

Gerrits Teaberry gum




Gerrit’s Teaberry Gum
After a 10-year hiatus, Gerrit J. Verberg is bringing back Teaberry gum again. Inspired by the century-old Clark Company creation, this nostalgic gum has a refreshing minty flavor.
S.R.P.: $0.99-$1.29


HARIBO of America, Inc.

Rosemont, Ill. / (847) 260-0580 /
Booth: 20728

Funtastic Mix







Funtastic Mix
HARIBO’s Funtastic Mix includes eight flavors and more than 15 playful shapes. The company’s first U.S. product with this number of shapes, flavors and colors in one pack, it includes double-colored and double-flavored gummies, as well as triple-colored and triple-flavored pieces.  Funtastic Mix offers a variety of gummy textures, including traditional and soft-foam gummies, as well as several color and flavor combinations. They include Orange (orange), Blueberry (violet), Pineapple (white), Lemon (yellow), Black Currant (blue), Strawberry (pink), Apple (green) and Raspberry (red). Shapes include caterpillars, crocodiles, flamingos, chameleons, dinosaurs, pacifiers, planes, racing cars, robots and lemonade bottles, to name a few.
S.R.P.: 4 oz., $1; 5 oz., $1.49; 8 oz., $1.99


Jelly Belly Candy Co.

Fairfield, Calif. / (800) 522-3267 /
Booth: 11202

BeanBoozled 6th edition






BeanBoozled 6th Edition
The sixth edition of Jelly Belly’s roulette-style BeanBoozled product line features two new flavor and color pairings, along with eight returning combinations. They include:

  • Liver & Onions/Cappuccino (new)
  • Old Bandage/Pomegranate (new)
  • Rotten Egg/Buttered Popcorn
  • Toothpaste/Berry Blue
  • Barf/Peach
  • Stink Bug/Toasted Marshmallow
  • Booger/Juicy Pear
  • Dirty Dishwater/Birthday Cake
  • Stinky Socks/Tutti-Fruitti
  • Dead Fish/Strawberry Banana Smoothie

S.R.P.: N/A

JB gummies







Jelly Belly Gummies
Shaped like classic Jelly Belly jelly beans, these gummies feature fan-favorite flavors: Berry Blue, Green Apple, Lemon, Orange and Very Cherry. The gummies are available in sweet and sour assortments. Both varieties of Jelly Belly gummies are non-GMO, vegan and created with naturally-sourced flavors.
S.R.P.: $2.49

Scottie Dogs
Jelly Belly Scottie Dogs are bite-sized, puppy-shaped candies available in two varieties, black licorice and red licorice. The chewy candies are gluten-free, a unique quality for licorice. They are also fat-free, peanut-free and OU kosher certified. 
S.R.P.: $2.99


LBB Distribution, Inc.

Los Angeles / (310) 761-9565 /
Booth: 22440

Jealous Sweets

Jealous Sweets
These plant-based gummies are made with the finest ingredients and without gelatin, artificial colors and synthetic flavors. Approved by the UK’s Vegan and Vegetarian Societies, they’re available in assortments including Grizzly Bears, Tangy Worms, Tropical Wonder, Fizzy Friends, Love Bears (sugar-free) and Happy Bears (sugar-free). Zingy Sours, Berry Sours, Juicy Foams and Berry Foams will be available soon.
S.R.P.: 0.85 oz., $1.49; 1.41 oz., $2.99; 4.41 oz., $4.99


PEZ Candy, Inc.

Orange, Conn. / (203) 795-0531 /
Booth: 12402

Game of Thrones PEZ







“Game of Thrones” Gift Set
Marking 10 years since the debut of HBO’s titan “Game of Thrones,” this gift set features four dispensers depicting Jon Snow, Tyrion Lannister, Daenerys Targaryen and the Night King. Each set includes PEZ’s new Dragon Fruit flavor.
S.R.P.: $11.99-$14.99 

The Office PEZ







“The Office” Gift Set
This briefcase-shaped tin features four dispensers depicting some of the NBC sitcom’s iconic characters: Michael Scott, Dwight Schrute, Jim Halpert and Pam Beesly. Each set comes with six PEZ candy refills.
S.R.P.: $11.99-$14.99

PEZ Clips







“Harry Potter” PEZ Clips
PEZ Clips include two mini dispensers with clips and six rolls of PEZ candy. The clips are great for kids’ backpacks or anywhere else. This set features Harry Potter and Hermione Granger mini PEZ dispensers. The candy wrappers will have “Mystery Flavor” messaging. 
S.R.P.: $4.99-$5.99

“The Mandalorian” PEZ Clips
PEZ Clips include two mini dispensers with clips and six rolls of PEZ candy. The clips are great for kids’ backpacks or anywhere else. This set features The Mandalorian and The Child (Baby Yoda) mini PEZ dispensers. The candy wrappers will have “Mystery Flavor” messaging. 
S.R.P.: $4.99-$5.99


The Promotion in Motion Cos., Inc.

Allendale, N.J. / (800) 369-7391 /
Booth: 20828








Welch’s Juicefuls Fruit Snacks
Made with real fruit on the outside and juice on the inside, fans can see the juice inside each Welch's Juicefuls piece. They’re available in three varieties: Mixed Fruit, Berry Blast and Island Splash. Welch's Juicefuls are made with natural flavors and colors from natural sources, and without preservatives. 
S.R.P.: 6-ct. 1-oz. pouches, $3.39; 4-oz. peg bags, $2.09

Sour Jacks

Sour Jacks Sour Wedge Candies
New to the Sour Jacks lineup is Original Sour Jacks Sour Wedges, featuring five flavors: Luscious Cherry, Oh-so-juicy Orange, Lively Lime, Sweet Strawberry and Tangy Lemonade. The new combination joins the revamped Watermelon, Wildberry and Green Apple varieties.
S.R.P. (4 oz.-5 oz.): $1-$1.79


Ragolds USA

Besenville, Ill. / (630) 509-2836 /
Booth: 11224

Ragolds emoji gummies







Emoji Vegan Gummies
These soft gummies are free of gelatin and are made with natural colors and flavors. They’re available in two varieties: Pink Fruits and Llama Love.
S.R.P. (7 oz.): $1.49


YumEarth, Inc.

Stamford, Conn. / (475) 292-0225 /
Booth: 22327

YumEarth Chewys Giggles







Chewys are available in four flavors: Lemon, Orange, Strawberry and Cherry. These individually-wrapped candies are free of the Top 8 allergens, vegan, gluten-free and made with simple, organic ingredients while still bursting with fruity flavor.
S.R.P.: 2 oz., $2.49; 5 oz., $4.99; and 8 oz., $7.99

Giggles are chewy, fruity and feature a mix of fruity and sour flavors made with clean, simple ingredients. These Non-GMO treats are free of the Top 8 allergens, high fructose corn syrup and artificial dyes.
S.R.P. (5 oz.): $4.99