At the upcoming Finished Products Europe show to be held in early May in Geneva, Switzerland HERZA Schokolade looks to shake up the protein bar category with new product launches that sport vibrant colors as well as high protein contents.
The company’s “Color-Snackers" are the world's first single-color multilayer bars that replicate fruit filling color on the inside with the same attention-getting color on the outside by using a glaze. Whether red, green or other shades, these colorful bars immediately provide product differentiation in the bar category, the company says.