Extra gum conducts survey on awkward holiday moments
Study of 1,004 U.S. adults conducted by KRC Research.
Mars Wrigley's Extra gum has unveiled the results of seasonal survey that highlights the most common-yet-uncomfortable interactions experienced by many during holiday celebrations.
Conducted by KRC Research, Extra gum surveyed 1,004 U.S. adult consumers around the most loaded conversations and social situations we all dread during the holiday season. Tapping into the brand's "Chew It Before You Do It" campaign, the mission of the survey is to find shared comedic relief around common seasonal moments and to encourage taking a momentary pause with Extra gum before responding or reacting to any less-than-joyous experiences this year.