The Tic Tac brand is joining forces with global audio streaming service Spotify to offer Hear For It, a unique event series that employs Spotify's streaming intelligence to target listeners and consumers who exemplify the fun and refreshing personality of the Tic Tac brand.
Music fans will be targeted through their listening choices, allowing Tic Tac to establish meaningful relationships with key audiences through on-platform messaging as well as treating them to a one-of-a-kind experience in the real world.