Ritter Sport launches Colorful World of Chocolate at Frankfurt airport
Campaign was first launched at Zürich Airport in June.
German chocolate company Ritter Sport has chosen Frankfurt Airport for its latest month-long Colorful World of Chocolate activation, which seeks to educate travelers while also celebrating its sloth mascot Don Choco.
Running through August, the #DiscoverRitterSport promotion has been designed to continue the brand’s sustainable campaign message, launched first at Zürich Airport in June. Operated in partnership with Media Frankfurt/Frankfurt Airport, the campaign aims to build awareness of Ritter Sport’s 30-year sustainable brand ethos and to bring an interactive, experiential element to the way travelers discover the brand’s quality for its Travel Retail Exclusivesrange.