Humans have been using chewing gum in one form or another for thousands of years and today it is a staple part of the confectionery industry. According to Cafosa, the world leader in research and development of gum bases based in Spain, there are many different challenges facing the chewing gum and the gum base industry at the moment. It is important for chewing gum manufacturers to adapt their products to offer solutions that exactly meet consumers’ requirements. Cafosa’s experience shows that many consumers look for practical, attractive and innovative products.
One of the leading trends today involves chewing gum companies providing consumers a way to “experience” sensations when they chew a gum.