Nestle let go of its PowerBar sports nutrition business — which makes energy bars for workout fanatics across the United States — selling it to cereal giant Post Holdings. Musashi, a leading sports nutrition brand in Australia, was included in Monday’s deal.
Financial terms have not been disclosed, but Kepler Chevreux analyst Jon Cox estimates that Powerbar and Musashi have combined annual sales of about 200 million Swiss francs ($220.8 million).