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Mars launches new Promises chocolates in celebration of Mother’s Day

Candymaker also is hosting private screenings of ‘Pitch Perfect’ for moms.

By Crystal Lindell
Dove Promises
Mars' Deeper Dark Chocolate (70 percent Cacao) and Deepest Dark Chocolate (82 percent Cacao) Promises are available nationwide.
May 2, 2021

DOVE Chocolate is launching new, silky-smooth Promises dark chocolates. And to celebrate, they are also inviting moms to private screenings of the movie ‘Pitch Perfect’ on Mother's Days, May 9.

The candy-maker’s new Deeper Dark Chocolate Promises feature 70 percent Cacao, while the new Deepest Dark Chocolate Promises feature 82 percent. And moms who attend the 'Pitch Perfect' screening will be treated to an assortment of Dove Chocolate's newest innovation. Each dark chocolate has a special message inside the wrapper and comes in a resealable bag.

To check participating theaters and showtimes for the private film screenings, visit this link.

Tickets will be available on a first-come, first-serve basis beginning Tuesday, May 4 at 9 a.m. EST, giving Mom the time she needs to invite those nearest and dearest to her. Only one entrant per theater is eligible to register. Upon registration, the winner will receive ten pre-paid tickets to share with friends for the exclusive theater experience at the designated showtime on the evening of May 9.

"Staying connected with friends is crucial to a mother's well-being and sense of self," said Leslie Philipsen, Brand Director, Dove Chocolate. "More than a year into the pandemic, Moms are craving connection, particularly with friends they haven't seen in months. As part of a company that prides itself on creating better moments and more smiles, we wanted to find a way to safely offer Moms an opportunity to do just that. By taking care of all the small details on Mother's Night, we hope Moms across the country are able to relax, connect and enjoy a special night out."

KEYWORDS: dark chocolate Dove Chocolate Dove Promises

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Crystal lindell sept 2020 002 author
Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.

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