M&M'S has unveiled its latest product innovation, M&M'S Caramel Cold Brew.

The new product delivers robust coffee flavor and caramel, covered in classic M&M'S milk chocolate and wrapped in a colorful candy shell.

"More and more coffee drinkers are exploring new flavor combinations, with cold brew ranking as one of Gen Z's most purchased drinks," said Allison Miazga-Bedrick, senior marketing director at Mars Wrigley. "Mars' M&M'S brand decided to tap into the booming cold brew coffee scene and pair it with a confectionary favorite: caramel. The result? A fun twist to an on-trend favorite that delivers an exceptional coffee flavor experience, all within a classic bag of M&M'S."

The new M&M'S offering from Mars will offer the first on-pack appearance of its newest M&M'S character, Purple. Introduced earlier this month as the latest addition to the M&M'S crew in the last decade, she is known for embracing her true self, embodying acceptance and authenticity.

M&M'S Caramel Cold brew will be available nationwide beginning February 2023 in 1.41-oz. single size, 2.83-oz. share size and 9.05-oz. standup pouches. Prices range from $1.19 to $4.99.

Following the M&M'S limited-edition holiday Espresso flavor scheduled to hit shelves ahead of the winter holiday season, M&M'S Caramel Cold Brew is the brand's second coffee-flavored offering announced this year, but its first permanent coffee-flavored product.