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Crunchy Mint selected as winning flavor in M&M’s 2018 Flavor Vote

New flavor to appear in stores for the next 18 months.

By Alyse Thompson-Richards
M&M's Crunchy Mint
August 1, 2018
The results are in: Crunchy Mint will join M&M’S lineup of flavors this month after fans selected it as the winner of the 2018 Flavor Vote. 
 
Crunchy Mint, which edged out Crunchy Espresso and Crunchy Raspberry, will appear in U.S. stores for the next 18 months while supplies last.
 
"Our fans have spoken and once again played an influential role in choosing the next flavor of M&M'S," says Allison Miazga-Bedrick, M&M’S brand director. "We love providing our fans with opportunities to have their voices heard, and we look forward to finding more ways to do so in the future."
 
Made with dark chocolate and wrapped in the brand's signature colorful crispy shell, Crunchy Mint features a cocoa rice crisp center, offering fans a chocolatey crunch in every bite. The M&M’S are available at retailers nationwide in 2.83-oz. share size and an 8-oz. standup pouch.
 
Mars Wrigley Confectionery launched the first Flavor Vote in 2016 in honor of the M&M’S brand’s 75th anniversary. With more than one million votes submitted, fans selected Coffee Nut as their favorite peanut flavor, joining Original Peanut.
KEYWORDS: Flavor Vote M&M's marketing candy Mars

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Alyse thompson 200px
Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served as managing editor of Cannabis Products magazine since March 2019, and is currently the editor-in-chief of Food Engineeering magazine. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.

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