Extra gum's newest ad highlights the way 2020 has changed how people interact with each other.
The spot features two sisters — one who’s always on her phone and the other, Lena, who’s trying to get her attention. At the end, Lena passes her sister a handwritten note on an Extra gum wrapper that reads, “New Friend: Lena,” and then boxes for confirm or deny. The the two laugh about it and start to hang out.