As news got out Wednesday that Pearson Candy Co. had acquired theBit-O-Honey brand from Nestle USA, Inc., Michael Keller, Pearson’s president, said everyone who heard about it had this instant reaction, an “Oh! I used to eat that when I was growing up!” moment.
“There’s not a single person that doesn’t know the brand,” he says. “Everybody’s aware of it. It’s not a small brand or a regional brand. It’s very big news for Pearson Candy and for Minnesota.”