Even at its inception Ethel M Chocolates was a brand steeped in tradition.
Forrest Mars Sr. launched Mars, Inc.’s premium chocolate division in Henderson, Nev. in 1981, inspired by the fresh, small-batch chocolates his mother, Ethel, made in her own kitchen. Known for its satin crèmes and crème liqueurs, Ethel M built a following of devotees in Henderson, located about 10 miles northwest of Las Vegas, and in the U.S. Southwest.