Online-only shoppers are 3.5 times more likely to be loyal to brands than in-store shoppers, and they’re 14.7 times more likely to be loyal to the same grocery store.
That’s a according to Chicory, the leading contextual commerce platform. Today it released key findings from its survey titled "The Impact of Store and Brand Loyalty in the Omnichannel Shopper's Journey." This survey is the third installation of Chicory's three-part research series, which seeks to decode the omnichannel shopper's path to purchase.