Ferrara’s Mariah Havens talks Halloween, Amazon and that BRACH’S Turkey Dinner Candy Corn
The senior brand manager of seasonal marketing says Ferrara has turned to eCommerce, packaging changes and an elongated selling season to remain successful during tumultuous times.
Mariah Havens, senior brand manager of seasonal marketing for Ferrara, recently took some time to answer some questions about the upcoming Halloween season, being the No. 1 non-chocolate confectionery manufacturer on Amazon, and how consumers responded to that BRACH’S Turkey Dinner Candy Corn.
At Ferrara, we are always keeping a close pulse on trends in the industry, themes in pop culture and listening to what our fans want. This year we’re excited to add new innovations to our Halloween lineup and bring back fall favorites. From fun flavor extensions to more individually wrapped offerings, we try to have something for everyone!