Bazooka Candy Brands, a division of The Topps Co., Inc., is returning to its roots by launching the Bazooka Throwback pack.
Inspired by the brand’s original packaging, the Bazooka Throwback pack features nostalgic 1980s graphics and Original flavor Bazooka Bubble Gum wrapped in classic comics. The 6-ct. pack will be available at Kroger, Family Dollar, Party City, Cracker Barrel and other major retailers nationwide.
"We are excited to offer our consumers a trip down memory lane with Bazooka Throwback,” said Matt Nathanson, Bazooka brand manager. “This new product is a great tribute to the bubble gum brand that has been cherished for generations by kids of all ages.”
The original comics, which haven’t been seen for decades, feature Bazooka Joe & His Gang. Each wrapper also includes an original Bazooka fortune, as well as a digital code to unlock even more content at bazookajoe.com.
“The No. 1 request we receive from consumers is ‘Bring back the comics,’” Nathanson said, “so we have opened up the Bazooka vault to re-print the timeless original comics – giving Bazooka fans yet another reason to chew!”
Since its debut in 1947, Bazooka bubble gum has been a fixture in America’s pop culture and candy landscape, with over a half-billion pieces sold each year.
