American Licorice turns to AnswerRocket for market data analysis
Platform gives candy company insights into key performance drivers.
American Licorice Company is leveraging AnswerRocket’s augmented analytics platform for data discovery and automated analysis of its syndicated market data from IRI and SPINS.
"With the continuous rapid change in consumer behavior, empowering our sales and marketing teams by way of access to answers and insights at their fingertips is critical," said Kristi Shafer, v.p. of marketing for American Licorice. "AnswerRocket has allowed us to build an architectural hub to integrate data from a variety of sources. This system allows for ease of quick analysis of category, brand, and product data, as well as deep dives into the data to make informed decisions."