Koelnmesse announced the name change at this year’s yummex, held Nov. 7-9 in Dubai.
yummex Middle East unveiled a new name, ISM Middle East, during the 14th edition of the trade fair, staged Nov. 7-9 in Dubai.
On the first day of the show, organizers Koelnmesse and the Dubai World Trade Centre (DWTC) announced the name change with the Sweets & Biscuits Fair Task Force (AISM). The 2022 edition will officially launch as ISM Middle East.