search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • PRODUCTS
    • CHOCOLATE
    • NEW PRODUCTS
    • GUMS & MINTS
    • GUMMIES & JELLIES
    • HARD CANDY
    • LICORICE
    • NOVELTY CANDY
    • CANNABIS CANDY
    • FRUIT & NUT CANDY
  • INGREDIENTS
    • SWEETENERS
    • FLAVORS & COLORS
    • CHOCOLATE INGREDIENTS
    • FRUITS & NUTS
    • NUTRITIONAL
    • FUNCTIONAL
  • EQUIPMENT
    • PROCESSING
    • PACKAGING
  • EXCLUSIVES
    • GLOBAL TOP 100
      • SUBMIT YOUR COMPANY
    • SWEET 60
    • STATE OF THE INDUSTRY
    • RETAILERS
    • MANUFACTURERS
  • TRENDS
    • SUSTAINABILITY
    • BETTER-FOR-YOU
    • SUGAR-FREE
    • VEGAN
  • DIRECTORY
  • MORE
    • BLOG
    • ENEWSLETTER
    • VIDEOS
    • PODCASTS
    • STORE
    • WEBINARS
    • CONTACT
      • CONNECT
    • ADVERTISE
    • EVENTS
      • Sweets & Snacks Expo
  • Back to SFWB
Candy IndustryCandy ProductsNew Candy Products

Ferrara relaunches Chewy SweeTARTS portfolio

Brand asks fans to create TikToks demonstrating why they should be the honorary “CEO of Chewy SweeTARTS.”

SweeTARTS Chewy
May 26, 2021

Ferrara Candy Co. has relaunched the SweeTARTS brand’s portfolio of Chewy products.

Now on store shelves nationwide, Chewy SweeTARTS are available in three multi-sensory, colorful varieties: 

  • SweeTARTS Mini Chewy: Tiny in size but big on taste, SweeTARTS Mini Chewy deliver the classic SweeTARTS flavor that’s now equal parts sweeter and tangier.
  • SweeTARTS Chewy Extreme Sours: SweeTARTS Chewy Sours turns up the tart with candies that are powerfully sour and finish with a touch of sweet, now with a bolder flavor.
  • SweeTARTS Giant Chewy: Giant Chewy SweeTARTS take the flavor of Original SweeTARTS to the next level with an improved chewy candy texture.

"At SweeTARTS, we love making candies that are as vibrant and bold as our consumers who enjoy eating them," said Ashley Incarnato, marketing director for the SweeTARTS brand at Ferrara. "Our chewy candies are fan-favorites, embracing the duality of our product that is both sweet and tart. When we saw an opportunity to bring an even bolder, fruitier candy to the market, we jumped at the chance to be classic and fresh with this Chewy SweeTARTS relaunch.”

With help from TikTok creator Flossybaby, SweetTARTS is calling on fans to create their own TikToks celebrating their love for the chewy SweeTARTS candies. Now through June 7, fans can enter for a chance to win a first look at a future Chewy SweeTARTS innovation, an honorary "CEO of Chewy SweeTARTS" title and a year's supply of the new and improved Chewy SweeTARTS candies.

Fans can use the hashtags #CEOofChewySweeTARTS and #Sweepstakes to demonstrate why they deserve to take the reins as the honorary CEO of Chewy SweeTARTS. Content will be selected at random, with favorite entries reposted to the SweeTARTS TikTok page. The winner will be announced in mid-June. For official sweepstakes rules, please visit: https://bit.ly/3bCIQUK.

Chewy SweeTARTS are available now at mass grocery, drug and convenience stores nationwide, as well as online through e-commerce partners.

KEYWORDS: chewy candy Ferrara SweeTARTS candy

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Liz Parker Kuhn and Jenni Spinner
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Snack Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry

 

More Videos


Get Connected!

FACEBOOK x YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!


Related Articles

  • Famous Amos Wonders from the World

    Ferrara relaunches Famous Amos with global ingredients

    See More
  • SweeTarts Ropes

    SweeTARTS expands Soft & Chewy Ropes line with two new products

    See More
  • Ferrara releases Trolli Sour Duo Crawlers, SweeTARTS Gummy Fruity Splitz

    Ferrara releases Trolli Sour Duo Crawlers, SweeTARTS Gummy Fruity Splitz

    See More

Related Products

See More Products
  • The Art of the Chocolatier: From Classic Confections to Sensational Showpieces

  • Chocolates and Confections: Formula, Theory, and Technique for the Artisan Confectioner, 2E

  • 1118780140.jpg

    Beckett's Industrial Chocolate Manufacture and Use, 5th Edition

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing