Report offers analysis of growing non-chocolate candy market.
Non-chocolate candy is a consumer favorite during prosperous, inflationary, and pandemic times, reveals the National Confectioners Association in a new report. The second-largest selling confectionery category, non-chocolate candy represents 32% of all U.S. confectionery dollar sales and growth is outpacing that of all other segments, reports data partner IRI. In an effort to explore how shifting demographics, consumption preferences and shopping habits have impacted this powerful and growing market segment, NCA shared the new report exploring the segment titled Getting to Know Candy Consumers 2022.
Conducted by 210 Analytics, the first-of-its-kind report offers an in-depth analysis of the growing non-chocolate candy market, with insights into consumer perceptions, attitudes and behaviors as the category continues to build. Non-chocolate candy is expected to reach $20 billion in U.S. sales by 2027, according to Euromonitor International.